As one who has been marketing online since Steve Case was running AOL out of his garage I have seen just about everything in online marketing from white hat to black hat and everything in between. I’ve seen many attempts to “game the system” and try to short cut the process by which search engines rate and rank pages online but year in and year out, frequently posted quality SEO content wins without fail.
The days of keyword stuffing are gone where you could just have some outsource writer create poor quality content and use your keyword 20% or more and get ranked highly due to the primitive algorithms in place at that time. One can no longer rely on SEO tricks to overcome poorly written content, the search engines are incredibly more complex now and have the ability to quantify and analyze content much more effectively. One term you rarely hear discussed is Latent Semantic Indexing or LSI, which is the ability of the search engine spiders to recognize that content containing “Tiger Woods” is relevant on a page writing about golf clubs.
It doesn’t matter whether you are marketing products online or trying to get your local brick and mortar business found by internet and mobile users in your local area, you MUST realize and understand that you must be a content provider in 2013 and onward in order to be successful online.
Local Search Marketing is another specialized area of SEO that requires expert keyword research and the knowledge of how to properly set up Google Plus and Google Maps and tie them in with social networks such as Facebook, LinkedIn, Twitter, Pinterest, Instagram and others. A knowledgeable SEO Content Marketing Consultant can help you set up a content management system that will help to automate your social networking process to attract and interact with those in your local area.
Because of the importance of high quality well written SEO content in 2013 and beyond there is going to be an increased demand for experienced content writers and especially those who know how to choose proper keywords and localize pages to help local businesses dominate their niches. This is an area that no business can afford to neglect going forward even if you must trim your marketing budget elsewhere, finding a high quality content writer must be a priority.
In addition to high quality written content, social media and localized SEO marketing for brick and mortar businesses, Video Marketing is another segment of online marketing that is expanding dramatically and one that is easier to implement than many think. You don’t have to produce Hollywood quality videos to get your message across and in fact in many cases we’ve seen self-made videos outperform others simply because it was real and people got that!
In order to compete online today you must integrate properly built sites and optimized pages with high quality well written content and automate as much of your social media networking as possible to interact with your community. If you are a local business you must add Google Plus, Google Maps, Yelp and proper keyword selection for your area to the mix to optimize for your local area.
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Gregg Hall is an SEO Content and Social Media expert with nearly 20 years of experience writing and marketing online. He is now available for Content Writing and Editing as well as SEO and Social Media work. He is also available for online consultations via Skype at Gregg.hall for $25 per hour. Email Gregg, connect with him on LinkedIn and let him help you dominate YOUR market.
SEO | Social Media | Local Marketing | Mobile | Gregg Hall 